Brand identity for online landscape design business YARD Culture.
We partnered with landscape business Yard Culture, to craft a compelling brand identity that reflects their unique offering of custom online landscape designs. Our work began with creating the brand name, setting the foundation for a distinctive and approachable presence.
The logotype strikes a playful yet clean balance between the words. The accompanying symbol, “The Picket Fence,” is an iconic symbol of a garden, tying it seamlessly into the brand’s character.
We developed a comprehensive brand guide to ensure consistency across all touch points, alongside bespoke iconography and illustrations to enhance the visual storytelling. Additionally, we curated an imagery style that inspires and empowers, paired with a tone of voice that balances expertise with a friendly, DIY-empowering vibe.
Together, these elements create a cohesive and impactful brand identity that sets Yard Culture apart in the landscaping space.
Visit yardculture.com.au to explore the brand in action!
Our awesome client.
Things we did.
Circa.